Privacy Policy
Last Updated: October 2026
At Pure Vitality Coaching FZCO, we are committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website and use our coaching services.
1. Data Controller
The entity responsible for processing your data is:
Pure Vitality Coaching FZCO
IFZA Properties, Building A1, Dubai Digital Park
Dubai Silicon Oasis, Dubai, United Arab Emirates
License Number: 76676
Email: team@pvcoachings.com
2. Information We Collect
We may collect and process the following types of personal data:
Identity Data: Name, surname, title.
Contact Data: Email address, phone number, billing address.
Booking Data: Appointment details, selected services and scheduling information.
Communication Data: Content of messages you send us by email, contact form or messaging services.
Health & Coaching Data: Information you provide before or during coaching sessions, such as lifestyle habits, fitness goals, dietary information, your answers to our health questionnaire for personal training, and personal, emotional or mental topics you choose to share in life coaching. This is treated as sensitive personal data.
Payment Data: Information required to process your payment, handled by our payment service provider.
Technical & Usage Data: IP address, device and browser information, pages visited, interactions with our website (e.g. clicks, booking steps), referral source, and cookie or similar identifiers, including identifiers linked to ad clicks.
3. Purpose of Data Processing
We use your data to:
Provide and manage our coaching services.
Communicate with you regarding appointments or inquiries.
Process payments for our services.
Analyse and improve the use and performance of our website.
Measure the effectiveness of our advertising and show relevant ads to people who have visited our website.
Send newsletters (only if you have provided explicit consent).
Comply with legal obligations in the United Arab Emirates.
4. Legal Basis for Processing
We process your data based on:
Contractual Necessity: To fulfil our coaching agreement with you and to process bookings and payments.
Explicit Consent for Sensitive Data: Health and coaching data is processed only with your explicit consent, which you give when booking by ticking the consent box for our Client Consent & Liability Waiver. This consent applies to all your sessions with us, including sessions we schedule on your behalf at your request, until you withdraw it. You can withdraw this consent at any time.
Consent for Marketing: Newsletters and other marketing communications are sent only with your explicit consent.
Consent for Analytics and Advertising: Analytics and advertising technologies are only used if you click "Accept" in our cookie banner. If you click "Decline", they are not used.
Legal Obligation: To comply with UAE laws (e.g. tax and accounting requirements).
5. Data Storage and Retention
Your data is stored securely. We are based in the United Arab Emirates; however, some of our service providers (e.g. for hosting, scheduling, video conferencing, communication, payments, analytics and advertising) process data on servers located outside the UAE, including in the United States and the European Union.
We retain your personal data only as long as necessary for the purposes set out in this policy or as required by UAE law.
6. Sharing of Data
We do not sell your data. We only share data with trusted third parties where necessary for our operations:
Third-Party Service Providers: We use trusted third-party providers for website hosting, scheduling, video conferencing, communication (including messaging services), client management, newsletter delivery, website analytics and advertising. These providers only process personal data as necessary to provide their services and maintain appropriate security measures.
Payment Service Provider: Payments on our website are processed by an established international payment service provider. The payment data you enter (e.g. name, billing address, card details) is transmitted directly to this provider and is required to process your payment. The provider also uses cookies and collects technical information about your device to prevent fraud and ensure the security of the transaction. Our payment service provider acts as an independent data controller and processes your data in accordance with its own privacy policy.
Legal Authorities: If required by UAE law or court order.
7. Cookies, Tracking and Analytics
Our website uses cookies and similar technologies. Some are strictly necessary for the operation and security of the website and for secure payment processing. Others are used for:
Analytics: to understand how visitors use our website (e.g. pages viewed, interactions, booking steps) so we can improve our content and user experience.
Advertising: to measure the effectiveness of our online advertising (e.g. whether an ad led to a booking) and to show relevant ads to people who have previously visited our website.
Session analytics: to understand how visitors navigate our website, for example through heatmaps, scroll depth and pseudonymised session recordings (clicks, scrolling and mouse movements). Text you enter into forms is masked and not recorded. Session analytics is only activated after you click “Accept” in our cookie banner.
These services are provided by established third-party analytics and advertising providers, which may process data outside the UAE, including in the United States. These providers may combine this data with other information they hold, in accordance with their own privacy policies.
When you first visit our website, a cookie banner asks for your consent. Analytics and advertising cookies are only set after you click "Accept". If you click "Decline", they are not set; strictly necessary cookies are still used. In that case, our analytics and advertising providers may still receive limited technical information without cookies (for example, that a page was loaded), which they use only in aggregated form. You can change or withdraw your choice at any time via "Cookie Preferences" on our website; the change applies from the next page you open.
Managing cookies: You can block or delete cookies at any time through your browser settings and limit personalised advertising through the ad settings of your browser or the advertising services you use. Blocking cookies does not restrict your ability to use our website or book our services. You may also object to this processing by contacting us at team@pvcoachings.com.
8. Your Rights
Under the UAE Personal Data Protection Law (Federal Decree-Law No. 45 of 2021, "PDPL") and, where applicable, the EU General Data Protection Regulation (GDPR), you have the right to:
Access: Request a copy of the data we hold about you.
Rectification: Request correction of inaccurate data.
Erasure: Request the deletion of your data (subject to legal retention periods).
Restriction & Objection: Request that we restrict or stop processing your data, including for analytics and advertising purposes.
Data Portability: Receive your data in a structured, commonly used format.
Withdraw Consent: Withdraw your consent at any time (e.g. for marketing, for analytics and advertising cookies via "Cookie Preferences", or for the processing of health data), without affecting the lawfulness of processing carried out before the withdrawal.
To exercise these rights, please contact us at team@pvcoachings.com.
9. International Transfers
As some of our service providers are located outside the UAE, your personal data may be transferred to and processed in other countries, including the United States and the European Union. We only work with providers that apply appropriate contractual, technical and organisational safeguards to protect your data.
If you are located in the European Economic Area (EEA), please note that your data is also transferred to and processed in the UAE.
10. Changes to This Policy
We may update this Privacy Policy from time to time. The current version is always available on our website, with the date of the last update shown at the top.
11. Contact Us
If you have any questions regarding this Privacy Policy, please contact:
Pure Vitality Coaching FZCO
IFZA Properties, Building A1, Dubai Digital Park
Dubai Silicon Oasis, Dubai, United Arab Emirates
License No.: 76676
Email: team@pvcoachings.com